Why invest in China?



    As one of the world’s fastest developing regions, and with several of its countries and cities growing in dominance in the MICE market, Asia Pacific is a MICE industry hotspot.

    As the world’s second largest economy, China is leading the field in the region, attracting an ever-increasing number of global events and incentive groups. The Chinese are a people who strive to exceed expectations wherever possible, so the growing MICE market has raised its game and developed its brand, with the aim to build a reputation for quality and professionalism.

  • If there is one thing that has driven China’s rise to global power a fascination for innovation is surely it. The country has made its mark as a land of amazing new ideas and creative solutions and has rapidly grown into a global technology hub with the ability to outshine its Western counterparts. Now more than ever, China is the place to visit and do business, or risk being left behind.

    And if that’s not enough to tempt you to take a closer look at China; you’ll discover why it’s attracting tourists and businesses alike in these 3 key factors:



    Chinese people seek to build strong relationships before doing business, so engaging in small talk will help seal the deal. That said, it’s best to err on the polite side – bring your most composed and polite self and you’ll end your trip with a WeChat page full of new contacts. 


    Everyone knows a little about Chinese cuisine and we all have our own favourite Chinese dish, now imagine a country full of them. The culinary discoveries are almost endless, get a taste of China’s 5,000-year history through the exquisite cuisines of its regions.


    It’s China. China! The name alone should evoke your spirit for adventure and exploration. The Great Wall, The Forbidden City, ancient Buddhist temples and subterranean terracotta armies In terms of one in a lifetime experiences, this is as good as it gets.

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